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Where to start with everyday customer interviews

How to get your customer research skills from zero to one and beyond.
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Whats the difference between user research and customer research?

What are the limits and where are the options?
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Why companies fail to act on their user research

You don't want your research to not be used
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How much should I invest in user research?

What are the limits and where are the options?
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Can AI do user research?

What are the limits and where are the options?
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The stories we tell ourselves when we fail

How to fail with grace?
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Questioning artificial intelligence?

Telling AI to do something is the least effective way to use it.
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How to get your customers attention?

A guide on using jobs to be done with your boss.
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How to convince your boss?

A guide on using jobs to be done with your boss.
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Why do companies buy customer research at all?

How to know, when to invest in customer research.
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Your language limits your achievements

A guide on common language building.
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The missing dimension in building sustainable products

How to get a clear understanding of the problem you are trying to solve.
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The power of writing

How to get a clear understanding of the problem you are trying to solve.
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How to separate problem and solution?

How to get a clear understanding of the problem you are trying to solve.
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How to avoid the confirming research bias?

How to avoid the common pitfalls in customer interviews.
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How to have good customer interviews?

How to avoid the common pitfalls in customer interviews.
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Understanding the jobs to be done perspective

A short intro to what a JTDB is and how it can be useful.
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Are personas useful for product development?

What to think about when evaluting the usefulnes of personas as a tool.
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Why talking to your customers sometimes feels hard?​

How to improve your business partnerships and protect your profits.
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How to avoid customers trying to negotiate your prices down

How to improve your business partnerships and protect your profits.
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Sad businesswoman in an office

Why do people stay in jobs they don’t like?

A breakdown on changing to a new job as a solution.
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The most important skills when starting a business

What are the most important skills in business to start with and why?
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How to make this year special

Setting goals, making plans and then actually doing them. Here is the how to guide.
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Christmas special: AI picture outtakes

Some funny pictures we created with AI but couldn't use
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Knowing when to act insecure

On fake it till you make it in entrepreneurship.
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Confusing correlation with causality

Correlation and causality are often mixed up. Here is how to untangle them.
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Would you rather eat a dolphin or buy our product?

The current state of market research is weird. Here's how...
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How to achieve product language fit

Learn how to speed up customer research by picking the right framework.
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How to speed up customer research

Learn how to speed up customer research by picking the right framework.
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We assume a world, that isn’t there

Learn about the different kinds of assumptions and how to deal with them.
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Five steps to ask better questions

Learn the fundamentals of asking better questions.
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He who knows not, does not buy

Uncertainty blocks people from buying your product or service. Here is a guide how to fix this.
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We are so close

Make or buy decisions depend on a correct estimate of the make-option. Learn about challenges with this.
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What makes your business fit?

Making your business fit for the environment has many dimensions. Learn about them here.
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How to challenge your own beliefs

Changing your mind on purpose is quite difficult. Here is where to start.
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Structuring unlearned information

Intro to purpose driven structure as a way to handle future data.
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Why do people decide the way they do?

Intro to customer decision making and where we usually go wrong.
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It’s not about your progress

Understand the basic reason why people buy from you and how to work with it.
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What are good metrics

Beginners guide on how to set up your metrics and which pitfalls to avoid.
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sunrise in blue and mint

Where to start when your business isn’t running

A guide for finding the right starting point to business problems.
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