Where to start with everyday customer interviews
This is for all the people that never did true customer research but would like to have the benefits.
Questioning artificial intelligence?
When we look at the way AI is used today, there is one major flaw: No one asks enough questions.
How to avoid the confirming research bias?
When you are in business for a long time, you usually know what you do.
How to have good customer interviews?
There is one common doubt in companies doing a research sprint with us.
Would you rather eat a dolphin or buy our product?
The current state of market research is pretty weird.
