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background

Tag: jobs-to-be-done

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How to use the extended competitive landscape? competing-against-luck

How to use the extended competitive landscape?

The beauty of the jobs to be done perspective is the extended competitive landscape.

Why do companies buy customer research at all? customer-research

Why do companies buy customer research at all?

Should I invest in customer research?

How to have good customer interviews? better-questions

How to have good customer interviews?

There is one common doubt in companies doing a research sprint with us.

Understanding the jobs to be done perspective framework

Understanding the jobs to be done perspective

Humans are always in one of two states.

Why do people stay in jobs they don't like? decision-making

Why do people stay in jobs they don't like?

A friend of mine recently switched her job.