Customer research for treasure hunting pirates
Imagine, you are a pirate.
Are surveys useful for product development
When it comes to customer research there are two very common ways to do it.
How to use the extended competitive landscape?
The beauty of the jobs to be done perspective is the extended competitive landscape.
Where to start with everyday customer interviews
This is for all the people that never did true customer research but would like to have the benefits.
Whats the difference between user research and customer research?
The obvious answer would be: one is about our user, the other about our customers.
Why companies fail to act on their user research
In the last post, we covered the question, how much you should invest in customer research.
How much should I invest in user research?
Customer research is a crucial part of developing a new product.
The stories we tell ourselves when we fail
What do you do, when your product doesn't sell the way you want to?
Questioning artificial intelligence?
When we look at the way AI is used today, there is one major flaw: No one asks enough questions.
How to get your customers attention?
Do you know the feeling of having a really great product, but your customer just don't notice you?
Your language limits your achievements
For most companies, it takes quite some time to start the journey of disruption.
The missing dimension in building sustainable products
Taking care for our planet is undoubtly one of the major responsibilities of our time.
How to avoid the confirming research bias?
When you are in business for a long time, you usually know what you do.
How to have good customer interviews?
There is one common doubt in companies doing a research sprint with us.
Are personas useful for product development?
One common tool in product design are personas.
Why talking to your customers sometimes feels hard?
We talk a lot about the need to talk to your customers in this blog.
How to avoid customers trying to negotiate your prices down
I recently had a discussion with someone in the mechanical engineering industry.
The most important skills when starting a business
Yesterday I held a talk about entrepreneuship.
Christmas special: AI picture outtakes
As you know, the images I use in this newsletter are all AI generated.
Knowing when to act insecure
Especially as entrepreneurs, we have to act bold and brave.
Confusing correlation with causality
Some time ago, there was a study on life expectations of parents.
Would you rather eat a dolphin or buy our product?
The current state of market research is pretty weird.
How to achieve product language fit
Even if you have the best product, nobody will buy it, unless they understand the value it provides.
Deutsche Telekom's Dirk Roeder: Navigating Blockchain and Bitcoin in the Corporate World
In an era where blockchain and Bitcoin are reshaping business landscapes, it's crucial to understand their impact from a corporate perspective.
How to speed up customer research
There is this common misconception, that customer research is a tedious and academic process.
We assume a world, that isn't there
We live in a world where we don't have perfect information.
How to challenge your own beliefs
On a very high level, there are only three things to master in business.
Where to start when your business isn't running
Things not going the way you want them to is more the norm then the exception.