Where to start with everyday customer interviews
This is for all the people that never did true customer research but would like to have the benefits.
Questioning artificial intelligence?
When we look at the way AI is used today, there is one major flaw: No one asks enough questions.
How to avoid the confirming research bias?
When you are in business for a long time, you usually know what you do.
How to have good customer interviews?
There is one common doubt in companies doing a research sprint with us.
Why talking to your customers sometimes feels hard?
We talk a lot about the need to talk to your customers in this blog.
How to avoid customers trying to negotiate your prices down
I recently had a discussion with someone in the mechanical engineering industry.
Would you rather eat a dolphin or buy our product?
The current state of market research is pretty weird.
We assume a world, that isn't there
We live in a world where we don't have perfect information.
How to challenge your own beliefs
On a very high level, there are only three things to master in business.
