How to use the extended competitive landscape?
The beauty of the jobs to be done perspective is the extended competitive landscape.
The missing dimension in building sustainable products
Taking care for our planet is undoubtly one of the major responsibilities of our time.
How to avoid customers trying to negotiate your prices down
I recently had a discussion with someone in the mechanical engineering industry.
The most important skills when starting a business
Yesterday I held a talk about entrepreneuship.
Knowing when to act insecure
Especially as entrepreneurs, we have to act bold and brave.
Deutsche Telekom's Dirk Roeder: Navigating Blockchain and Bitcoin in the Corporate World
In an era where blockchain and Bitcoin are reshaping business landscapes, it's crucial to understand their impact from a corporate perspective.
How to speed up customer research
There is this common misconception, that customer research is a tedious and academic process.
Where to start when your business isn't running
Things not going the way you want them to is more the norm then the exception.