How to use the extended competitive landscape?
The beauty of the jobs to be done perspective is the extended competitive landscape.
Where to start with everyday customer interviews
This is for all the people that never did true customer research but would like to have the benefits.
Why companies fail to act on their user research
In the last post, we covered the question, how much you should invest in customer research.
How much should I invest in user research?
Customer research is a crucial part of developing a new product.
How to get your customers attention?
Do you know the feeling of having a really great product, but your customer just don't notice you?
Your language limits your achievements
For most companies, it takes quite some time to start the journey of disruption.
How to speed up customer research
There is this common misconception, that customer research is a tedious and academic process.
