Customer research for treasure hunting pirates
Imagine, you are a pirate.
Are surveys useful for product development
When it comes to customer research there are two very common ways to do it.
How to use the extended competitive landscape?
The beauty of the jobs to be done perspective is the extended competitive landscape.
Whats the difference between user research and customer research?
The obvious answer would be: one is about our user, the other about our customers.
Your language limits your achievements
For most companies, it takes quite some time to start the journey of disruption.
How to have good customer interviews?
There is one common doubt in companies doing a research sprint with us.
Are personas useful for product development?
One common tool in product design are personas.
