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Build better products!

Understand customer needs to get more customers
We are here to help

Next Jobs to be done Master Class starting in January

What others buy from us?

Product improvement sprint

We analyze your customer needs and help you translate it into a blueprint for a winning product.

This takes usually less then 20% of the time of doing it yourself with trial and error.

Jobs to be done training

We have a structured way of translating customer needs into lean product development. If you are on a short budget, you can learn how to do what we do for yourself.

Bitcoin business development

Bitcoin is on of THE revolutionary technologies of our time. We help companies understand it and build products using the Bitcoin technology

Our projects

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How to work with us

If you want to know, wether we can do the same for you, just give us a call.
We can’t guarantee, that we are the right partner for you, but here is how 

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In a first call, we will understand what you need and wether we can help you with that

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Agree on proceedure and price. Can be done in the same call as step 1, but is usually another call

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We will make sure, that all the legal things are taken care of.

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Execute the project as planned. Most projects take between 2 weeks and 3 month

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We have no unsatisfied customer so far and we make sure, that you won't be the first

Some Possitive Feedback That Encourage Us

Thanks to their work, we were able to successfully learn Jobs-To-Be-Done and apply it ourselves in just 2 weeks. He not only taught us the theory, but also showed us directly how to apply it to our complex area of software development. So we went from zero practical experience with JTBD to an operational small research team that can use JTBD independently in the future. Peter was always very helpful, flexible and extremely patient. Many thanks again! An unrestricted 110% recommendation 🙂 Anytime again! Translated with (free version)
Manuel Gerding
The JTBD methodology was communicated in a very understandable way, and the interviews were conducted in a very professional manner. The project offers us the chance to address our customers with new service offers in a more targeted way.
Michael von Pidoll
TÜV Rheinland AG
We particularly liked the systematic and structured approach, so that we learned more relevant information about our product and our customers in the JTBD Interview Sprint in just 2 days (6 interviews) than in the previous 3 years. After less than a week, we were able to directly triple our advertising campaign effectiveness with the results. Not only did we improve our marketing and sales, but we also got a better product out of it.
Stefan Hück
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Some of our customers


Latest News From Our Blog

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Customer research for treasure hunting pirates

A tale of a young pirate learning from an old one.
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Are surveys useful for product development

And if not, why?
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How to use the extended competitive landscape?

How to get your customer research skills from zero to one and beyond.