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better questions

Where to start with everyday customer interviews

How to get your customer research skills from zero to one and beyond.
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Questioning artificial intelligence?

Telling AI to do something is the least effective way to use it.
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How to avoid the confirming research bias?

How to avoid the common pitfalls in customer interviews.
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How to have good customer interviews?

How to avoid the common pitfalls in customer interviews.
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Would you rather eat a dolphin or buy our product?

The current state of market research is weird. Here's how...
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Five steps to ask better questions

Learn the fundamentals of asking better questions.
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Structuring unlearned information

Intro to purpose driven structure as a way to handle future data.
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