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decision making

How to convince your boss?

A guide on using jobs to be done with your boss.
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Sad businesswoman in an office

Why do people stay in jobs they don’t like?

A breakdown on changing to a new job as a solution.
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How to make this year special

Setting goals, making plans and then actually doing them. Here is the how to guide.
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He who knows not, does not buy

Uncertainty blocks people from buying your product or service. Here is a guide how to fix this.
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We are so close

Make or buy decisions depend on a correct estimate of the make-option. Learn about challenges with this.
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Why do people decide the way they do?

Intro to customer decision making and where we usually go wrong.
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