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pirate digging up a treasure

Customer research for treasure hunting pirates

A tale of a young pirate learning from an old one.
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Whats the difference between user research and customer research?

What are the limits and where are the options?
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How to convince your boss?

A guide on using jobs to be done with your boss.
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Your language limits your achievements

A guide on common language building.
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How to separate problem and solution?

How to get a clear understanding of the problem you are trying to solve.
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Understanding the jobs to be done perspective

A short intro to what a JTDB is and how it can be useful.
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Are personas useful for product development?

What to think about when evaluting the usefulnes of personas as a tool.
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