Customer research for treasure hunting pirates
A tale of a young pirate learning from an old one.
framework
Whats the difference between user research and customer research?
What are the limits and where are the options?
How to separate problem and solution?
How to get a clear understanding of the problem you are trying to solve.
Understanding the jobs to be done perspective
A short intro to what a JTDB is and how it can be useful.
Are personas useful for product development?
What to think about when evaluting the usefulnes of personas as a tool.