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How to use the extended competitive landscape?

How to get your customer research skills from zero to one and beyond.

How to get your customer research skills from zero to one and beyond.

You don't want your research to not be used

What are the limits and where are the options?

A guide on using jobs to be done with your boss.

A guide on using jobs to be done with your boss.

A guide on common language building.

Setting goals, making plans and then actually doing them. Here is the how to guide.

Learn how to speed up customer research by picking the right framework.

Beginners guide on how to set up your metrics and which pitfalls to avoid.