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extended competitive landscape

How to use the extended competitive landscape?

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How to get your customer research skills from zero to one and beyond.
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Why do companies buy customer research at all?

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How to know, when to invest in customer research.
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How to have good customer interviews?

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How to avoid the common pitfalls in customer interviews.
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Understanding the jobs to be done perspective

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A short intro to what a JTDB is and how it can be useful.
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Sad businesswoman in an office

Why do people stay in jobs they don’t like?

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A breakdown on changing to a new job as a solution.
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