Customer research for treasure hunting pirates
Imagine, you are a pirate.
Where to start with everyday customer interviews
This is for all the people that never did true customer research but would like to have the benefits.
Whats the difference between user research and customer research?
The obvious answer would be: one is about our user, the other about our customers.
Why companies fail to act on their user research
In the last post, we covered the question, how much you should invest in customer research.
How much should I invest in user research?
Customer research is a crucial part of developing a new product.
How to avoid the confirming research bias?
When you are in business for a long time, you usually know what you do.
How to have good customer interviews?
There is one common doubt in companies doing a research sprint with us.
Are personas useful for product development?
One common tool in product design are personas.
Would you rather eat a dolphin or buy our product?
The current state of market research is pretty weird.
How to achieve product language fit
Even if you have the best product, nobody will buy it, unless they understand the value it provides.
How to speed up customer research
There is this common misconception, that customer research is a tedious and academic process.
