Burda Forward
Challenge: Develop financial information products for an aging population
Burda Forward is one of the largest digital media houses in Germany with a portfolio of over 30 successfull news brands.
However, they had difficulties targeting the aging population in Germany with their financial information products.
We discovered, that people don’t make financial decision based on information they read in magazines like finance100.
Result: 5 new products and 2.8 million new active users
We fully restructured the media landscape to incorporate a more human touch, as humans need a trusted advisor.
Today, Burda Forward is doing all their projects based on our methodology.
1
New succesful products
1
month
Project duration
1
million
additional active users
