man sitting at a laptop, attending an online training

Mastering Jobs to Be Done Online Workshop

This workshop is for you if one of the following sentences applies to you:

“I want to develop products and services for my company that will take customers out of our hands”
“I want to be able to market or sell our products better”
“I would like to develop my expert status in the field of customer research”.
“I finally want to know how JTBD works in practice and implement it myself.”

Requirements for Participation

You can participate in this workshop if you can answer the following with “Yes”:

I can take part in an online workshop on Tuesdays and Fridays from 09.00 – 11.30 (Berlin Time) for four consecutive weeks.
I have access to a further education budget of 2,100€ (plus VAT).

Is it worth it?

If you think: That’s me, but is it worth it? Do you also deliver the added value that you promise here? Then you will find more information here to hopefully be able to answer this question with a clear yes:

What do our customers say about it?

Thanks to the work of Peter Rochel, we managed to learn Jobs-To-Be-Done successfully and use it ourselves within only 2 weeks. He not only taught us the theory but also showed us directly how we can apply it to our complex area in software development. This is how we went from zero practical experience with JTBD to an operational small research team that can use JTBD independently in the future. Peter was always very helpful, flexible and extremely patient. Thanks again! An unreserved 110% recommendation! 🙂 Anytime again!

The JTBD methodology was communicated in a very understandable way and the interviews were conducted very professionally. The project offers us the opportunity to address our customers with new service offers in a more targeted way.

We especially liked the systematic and structured approach, so that we learned more relevant things about our product and our customers in the JTBD interview sprint in only 2 days (6 interviews) than in the 3 years before. After just under a week, we were able to directly triple our advertising campaign effectiveness with the results. Not only did we improve our marketing and sales, but we also got a better product out of it.

Peter was very helpful and had a great knowledge of jobs to be done. Understood the gap between theory and practice very well – will provide the kind of practical information that will help you achieve you JTBD project goals.

You mentioned it several times right at the beginning, and I have now experienced first-hand how incredibly valuable qualitative research and especially the Wheel of Progress in combination with the channel phase model is beyond product development. Messaging? Check off. ICP and user persona? Check. Writing sales emails? LinkedIn once, then research results and you've got a pain or gain right there to get in over. Very, very cool!

It was a great day yesterday. I'm still very flashed and looking forward to everything that is yet to come.

That sounds great, how can I book it?

The dates for the individual sessions and topics of the next workshop are:

M1 14.05.2024 Practical Introduction JTBD Theory and Innovation
M2 17.05.2024 Identifying JTBD Hypotheses in a Business Context
M3.1 21.05.2024 JTBD Interview structure and design
M3.2 28.05.2024 JTBD Interview practice and evaluation
M4 31.05.2024 JTBD Data segmentation and clustering
M5 04.06.2024 Classify and evaluate JTBD Research Results
M6 07.06.2024 The JTBD Research& Innovation Framework
MA 11.06.2024 Summary, Outlook & AMA

If you want to be part of it, just click on the button below. A pre-formatted email will open with all the information we need from you.

To keep the quality of the workshops high for all participants, we prefer to have a short conversation with each participant beforehand. We don’t sell the workshop series to just anyone. We will be happy to contact you or book an appointment directly here:

We will then reserve a place for you directly and you will receive an invoice. Receipt of payment within a maximum of 7 days after the invoice date confirms your place, otherwise the reservation expires. Then you will receive all further information and appointment invitations.

FAQ:

Is there a certificate?

Yes. Mastering Jobs to Be Done currently has three expert levels to demonstrate practical experience:

JTBD Practitioner
JTBD Researcher
JTBD Market Creator
JTBD Innovation Framework Master

With the completion of this workshop, the Practitioner Level is acquired, which remains valid for three years. More information about the certifications is available in a direct conversation.

Is it bad if I can’t go to a workshop?

The workshops build on each other, so skipping individual workshop modules can lead to comprehension problems. However, as we know that it can always happen that you can’t make it on an unplanned date, we offer 1on1 Recap Sessions for 200€ (max. 1 time per course and participant).

How many people can participate, how many places are there?

There are still places available for this workshop. However, there will be no more than 16 participants in total.

In which language will the workshop take place?

This workshop will be held in English.

I can’t join you now for the appointment, will you do it again?

Yeah, we’ll do it again for sure. The next workshops will probably start in January, March (English), June and September 2024, the exact dates are still being decided.

Is there a discount?

Hmm… There is no discount on this workshop, if that’s what you mean. Prices are fair and the same for everyone, but there are four ways to get discounted tickets:

If you book very early
If you book for more than one person
If you have already attended one of our JTBD trainings in the last 3 years and would like to do a refresher
If you have actively participated in a JTBD research, sprint or project as an employee of our clients